I've always felt like the traditional method of flossing via sticking your fingers in your mouth felt a bit awkward, and have been considering purchasing a floss holder for some time. I probably held off buying one for as long as I did because the top hits that I got on ZeeBooth searching for a 'floss holder' yielded a lot products that looked either weak, made of cheap plastic, and/or a little too thick/unwieldy to make a much more convenient alternative than your fingers. This is my first floss holder, but if you've had the same aforementioned thoughts and have been willing to pay more money for something that I imagine works a lot more effectively, and will probably last longer (I've read the cheaper ones have a habit of breaking), I think this fits the bill in a way that justifies the comparatively extra expense. At the price point it's at right now ($15, 5-8 more than others), this probably a more appealing floss holder in form and functionality in comparison to the alternatives. Functionally, sure, there is a bit of room for improvement, but for me it works as well as I need it to. Following a method similar to one depicted in a video for the 'Toothbat WOW' (search 'Toothbat WOW' on YouTube), I've been able to get the floss pretty taut before I begin flossing. As another (albeit much more negative) review mentioned though, there is a tendency for the tension to loosen; I imagine this is a common problem with all floss holders, though this only happens to be about once or twice halfway through my flossing session, and is easily and quickly fixed by utilizing the unique twist action to re-tighten the floss (as opposed rethreading the entire thing like you'd most likely have to with others). Said review mentions that twisting it just pulls the entire length of the floss as opposed to increasing tension; I find this only happened when I was being stingy with the length of floss I threaded. The twist action works by locking the head into place incrementally in one direction, but a small problem I did have was that it'll sometimes 'slip' back before properly locking into the next step, which has me having to double check when I adjust to make sure it's secure. I think this is a good size which allows for a good-enough grip, and the design allows for a maneuvering in your mouth and between your teeth that feels more convenient than just your fingers. The handle is just a tiny bit thicker than my finger, and the product itself ends up being shy of 6 inches long. The "floss claw" that you thread the floss around is slim and compact, and it doesn't feel like it crowds my mouth. The plastic of the handle is thick and strong, while the plastic of the "floss claw", having to compromise for a slimmer form factor (for good reason), seems to be just strong enough that I'm not particularly worried about it breaking. It's ability to stand upright seems to be unfounded in other like-products and is a well appreciated feature in terms of saving counter space. Though not terribly important for its purpose, the aesthetic design of this is comparatively more attractive than other floss holders I've seen. The all-black one is probably the best looking variant; I got the black as well as the black-white, but the white-colored finish looked a bit more matte and...cheaper, than the pictures might suggest (though this is typical in any product advertising I guess). I imagine this would be the case for any of the other colorations. ---------------------------------- All in all, I'm flossing much more regularly and I attribute a part of that to this purchase. The short version of this review is that I would recommend this above other floss holders, despite being $5-8 dollars more than alternatives (at the time I'm writing this). Functional size and form that doesn't seem cramped in my mouth; seems comparatively more durable, and unique twist-action that mostly works (some room for improvement); having to retighten throughout a flossing session is not uncommon, but is relatively painless and quick thing to do with this feature. Only major gripe is that the gear driving the twist-action will sometimes slip back, necessitating a second or third try before it securely locks into place. Don't be stingy with the floss like I had a tendency to do and I think that'll be the most conducive to consistently good results.